When comparing the websites of Subway and Hungry Bear Deli I noticed many differences. The demographics are aimed toward the same general audience; sandwich lovers. However, Hungry Bear Deli proudly serves Vista CA and Subway operates on a much larger scale offering options of different countries and languages. The first obvious differences that stand out right away are that Subway features a "Find A Subway" feature where as Hungry Bear is one location and does not necessitate this feature. I observed the psychographic of the Hungry Bear Deli when they chose to include a customer testimonial on their website of a Oceanside local. Subway operates on a much larger scale and includes more social media platforms linked from from the main page of their website.Crossover differences are that both include similar words on their homepage to engage with the same audience "flavor" "tasty" "good" "delicious". Based on the two companies websites I can tell that they both aim to set a fresh feel to invite their customers to visit their restaurant(s).
- Choose a business to "start" whether it be a business you'd love to really own, or in an industry you would enjoy working in. You can create the name and what it is, and delete all accounts after the class is over if you don't actually want to start the business yet ;)
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