Blog Week Four Post Two: Add the url of two websites you use or visit frequently.
Discuss (in 3-5 paragraphs):
  • Why are they effective?
  • What specific principles of good design do they include and why?
  • What makes you come back again?
  • What could be improved?

https://www.urbanoutfitters.com/ 

https://www.youtube.com/ 

I have provided two links above to websites I frequently visit. I visit Urban Outfitters as they are always updating their "New" section. I think it is important to note that when you scroll over "Women's" the first thing that you read is "New" on the left side of the drop down menu. This is effective as we read from left to right.  Youtube is also one of the top websites I visit on a daily basis. The left side lists all of the channels I am subscribed to. Ease of Use is clearly evident on both of these sites. The purpose is to engage me, the viewer, to view the newest product and also the newest uploads. 

The Aesthetic of both pages are clean and concise. Urban Outfitters provides a youthful vibe that aims at the target audience. Youtube provides a more structured appeal which I can appreciate as I follow different genres and they are listed on my home page by topic. I can view Makeup to Mystery and view other related videos based off what I've watched.  They use a more structured appeal because it helps promote related interests. 

I continue to come back to these sites because they provide me with things I am interested in and continue to take me to new places. I appreciate the simplicity of both sites and they strongly emphasize Branding. Urban Outfitters has their own product line and strongly stamps its name on several areas of the website sometimes abbreviating it to "UO" which serves as a logo in a way. Youtube is strongly talked about on other platforms of social media which strengthens the marketing of not just a channel but the website entirely. 

Things that could be improved are providing a face to the company. The two definitely don't have a local feel to them as most big companies. I think that most big brands could work on putting a face to their companies. This would ultimately provide more customers to be engaged to who their purchasing their products from. Overall, I think both websites are doing a great job.