In my opinion social media platforms like Snap Chat and Twitter are more geared toward personal use. I believe these two are more geared for personal use because they are more relaxed social media platforms. Snap Chat is popular for it's filter effects which are most of the time used for selfies. If a company known for its backpacks were to be uploading selfies of an unknown person it could be misconstruing. However, if it was the CEO of the company that could make sense but in my opinion it wouldn't be the best way to market the actual product.
Instagram is a great tool for businesses to push advertisements of their product and engage with a relative audience using hashtags. Instagram is more of a community feel and if your account is public it can reach more people instead of adding somebody on Snap Chat which is more time consuming. I have seen clothing companies use Instagram and Snap Chat and succeed. Though, I feel like the reason for this is because you want to see how the clothes look on the model to make a smart purchasing choice in relation to fit.
I believe brands can succeed on all social media platforms if they are engaging with the correct audience. Marketing product is a key factor in a successful business these days and doing so professionally is something I admire in a company. Overall, I do believe some platforms are better than others but it is depends on the type of business and audience.
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Week 7
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You have a very good point about snapchat being primarily for personal use. It's so heavily skewed towards individual users, it was very difficult for brands to navigate. By the time brands really figured out how to try and use snapchat to drive business (filters, ads, collaborations with influencers), much of the platforms userbase had already jumped ship to Instagram stories.
ReplyDeleteHey,
ReplyDeleteI really love how you used snapchat and twitter as two social media platforms for personal social media platforms. But, do agree on instagram using business used; businesses are being promoting their businesses.
Businesses who focus on marketing tactics is beneficial to them in order to reach a desired niche/ target market. I agree with brands succeeding on all social media platforms because if they know creative ways to grab an audiences attention, it creates efficiency for their business and more success.
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